About this Episode
"This idea now that AI can work alongside you, as we know, it's becoming much more agentic. It's starting to become autonomous. As we become more trusting and open with it, it's going to fill in the gaps that we have. And so, it's now more important than ever that we really understand the value that we bring as humans and that sort of EQ that we need to bring to the table."
Topics Covered
How to reframe AI from automating workflows to questioning whether those workflows should exist
Why "show, don't tell" collapses enterprise sales cycles by putting prospects directly into the product
How PLG and enterprise motions reinforce each other instead of competing
How Notion moves ideas from concept to market in hours using AI-enabled knowledge sharing
Why traditional websites may be becoming a growth liability in an AI-first discovery world
How to balance storytelling and measurement when proving marketing's value internally
Why letting customers and employees shape your brand creates stronger consistency than rigid control
The "warmth vs. competency" framework for moving upmarket without losing what made you loved
About the Guest
Lena Waters is the Chief Marketing Officer at Notion, where she leads global go-to-market strategy as the company evolves from a beloved productivity tool into a leading AI-connected workspace. With over 20 years of experience at companies like Grammarly, Docusign, Responsys, and Lookout, Lena has built and led global teams across growth, demand, and brand, helping organizations scale through major platform shifts while maintaining strong brand affinity.
LinkedIn →About the Hosts
Camille Ricketts is a Partner at XYZ Venture Capital, where she leads investments in product-led growth and go-to-market software startups. Prior, she was the first marketing leader at Notion, building out the brand, community, and more. She also founded First Round Review for First Round Capital, managed communications at Tesla, and reported for the Wall Street Journal.
LinkedIn →Mada Seghete is the CEO and co-founder of Upside, a next-gen revenue intelligence platform for B2B leaders. Previously co-founded and was CMO of Branch, helping scale to $100M+ revenue. Cornell Engineering graduate with Masters and MBA from Stanford. Partner at XFactor Ventures investing in women founders and organizes yearly retreats for 100+ women founders.
LinkedIn →
