About this Episode
Topics Covered
Why the marketing automation era trained teams to optimize for traffic, forms, nurture, and attribution instead of buyer experience
How AI exposes existing weaknesses in B2B marketing rather than creating them from scratch
Why distribution becomes the harder problem when products are easier to build with AI
How brands can stand out through authenticity, emotion, founder presence, community, events, and belonging
Why Anthony believes people will still shape enterprise buying decisions, even as agents influence shortlists and recommendations
How CMOs should rethink paid distribution and consider more direct, experiential, event-led motions
How the 95-5 rule changes audience strategy by forcing marketers to serve people who are watching but not ready to buy
Why over-engineering measurement can reduce the creative impact of brand campaigns
How GTM engineering requires both technical orchestration and real understanding of revenue, sales, and pipeline
Why owned media is powerful but difficult for small B2B teams without strong content, distribution, conversion, and audience-building capability
How Goldenhour uses AI-enabled brand systems and activation agents while keeping human operators at the center
Why the final 10% of brand work still requires human judgment: asking better questions, knowing what to cut, and reading the room
About the Guest
Anthony Kennada is the Founder and CEO of Goldenhour. Previously CMO at Hopin and Front, and the first head of marketing at Gainsight, where he helped scale the company from zero to $100M+ ARR and pioneered the Customer Success category. He is also the author of Category Creation (Wiley, 2019).
LinkedIn →About the Hosts
Camille Ricketts is a Partner at XYZ Venture Capital, where she leads investments in product-led growth and go-to-market software startups. Prior, she was the first marketing leader at Notion, building out the brand, community, and more. She also founded First Round Review for First Round Capital, managed communications at Tesla, and reported for the Wall Street Journal.
LinkedIn →Mada Seghete is the CEO and co-founder of Upside, a next-gen revenue intelligence platform for B2B leaders. Previously co-founded and was CMO of Branch, helping scale to $100M+ revenue. Cornell Engineering graduate with Masters and MBA from Stanford. Partner at XFactor Ventures investing in women founders and organizes yearly retreats for 100+ women founders.
LinkedIn →
