About this Episode
"Whenever there's a new technology, the adoption cycle is actually longer than people often think. If you think about when the Internet was introduced, it took a very long time to actually adopt the Internet and apply it in novel ways. Same with mobile, same with social. And so with AI, I think there's a small number of people who can think 10 steps ahead and most people cannot."
Topics Covered
Tips to accelerate AI adoption
What the Future of Marketing looks like
AI use cases (both personal and professional) for each of the hosts
Recommendations of when to use and not use AI (i.e., original thought leadership content)
When to use AI to think outside the box
The goal of this podcast: have honest conversations about what is happening inside modern marketing teams, without fluff or vendor pitches
Storytelling and connection vs the risk of over-personalization
Why creative directors, writers, and storytellers are becoming more valuable (not less)
About the Hosts
Mada Seghete is the CEO and co-founder of Upside, a next-gen revenue intelligence platform for B2B leaders. Previously co-founded and was CMO of Branch, helping scale to $100M+ revenue. Cornell Engineering graduate with Masters and MBA from Stanford. Partner at XFactor Ventures investing in women founders and organizes yearly retreats for 100+ women founders.
LinkedIn →Camille Ricketts is a Partner at XYZ Venture Capital, where she leads investments in product-led growth and go-to-market software startups. Prior, she was the first marketing leader at Notion, building out the brand, community, and more. She also founded First Round Review for First Round Capital, managed communications at Tesla, and reported for the Wall Street Journal.
LinkedIn →Ethan Smith is Founder and CEO of Graphite Growth, a premium Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content, and AEO (Answer Engine Optimization). Ethan is also an adjunct professor at IE Business School.
LinkedIn →
